He may for example buy (call) the right to purchase a particular piece of land at $100,000 on or before sixty days beginning on the day he takes the option.
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He also has the knowledge that he can buy that piece of property at any time in the next sixty days at the price he has already agreed upon.
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This now gives him time to arrange any permits he may need to construct the building he wants.
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If for some reason he can not get the permits he needs then he simply does not exercise his option to purchase.
Around a 1000 BC Aristotle Thales predicted by the stars that there would be a bumper olive harvest and bought options on the use of olive presses.